If you've seen the EU Organic logo on our bags and wondered what it actually means — we love that you're asking.
It's one of the most important things we look for when sourcing our matcha, and we think you should know exactly why.
You drink the whole leaf
Matcha is different from any other tea. Instead of steeping and discarding the leaves, you grind the entire leaf into a fine powder and drink all of it. That means the way matcha is grown matters a lot, because whatever goes into the leaf goes straight into your cup.
What EU Organic actually means
To carry the EU Organic logo, every step of the process has to meet strict standards. No synthetic pesticides. No artificial fertilizers. No unnecessary additives. And it's not self-declared. Every farm, processing facility and importer goes through independent third-party audits. It's one of the toughest organic certifications in the world, and we're proud to carry it.
Why we chose it
When we started Sumo Matcha, we knew we wanted to do things properly. That meant going straight to the source — working with farmers in Kyoto and Kagoshima who share our standards — and making sure every bag we sell is something we'd be happy to drink ourselves every single day. EU Organic certification was never a box to tick. It was the only way we wanted to do this.
Clean from farm to cup
When you see the EU Organic logo on our bags, it means the entire journey — from the tea fields in Japan to your door — has been verified and approved. Full traceability, no shortcuts. Just clean matcha, grown and handled the right way.
The bottom line
We chose EU Organic certification because we believe you deserve to know exactly what you're drinking. Clean matcha, sourced with care, verified at every step. That's the Sumo standard.